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Friday, 27 February 2009

Make More Money From Your Affiliate Programs

By George Wendtz

Hardly a week goes by that someone doesn't contact me to ask me about their website. They generally state that they have just started with affiliate marketing and they're wondering why they aren't seeing any sales. Usually after a brief glance at their website I can tell them exactly why they're not seeing any income from their affiliate programs.

I usually know without visiting their websites what the problem is. That's because I continue to see it time and time again. The reason is because many of these beginners are taking the advice of people who have never made a dime with affiliate programs. You see, there is a whole industry out there made up of people who couldn't hack it in affiliate marketing so they turned to selling crap to Noobs. Noobs don't know any better so they make excellent targets to be taken advantage of.

You'll find the most common mistakes made by beginners in affiliate marketing below.

What kind of affiliate program are you using? If you're trying to sell something like a Chia pet, then you have to realize that it's been over done and there is little market for something like this online. The best affiliate programs to push are those that are in demand from the masses. Look for niches that few are covering and pick several. Then add traffic for success.

Another mistake I see is Newbies trying to out sell major companies. Sure, the Internet is a great equalizer, but you have to have the experience and resources if you plan on taking on a big corporation with a nearly unlimited advertising budget. You'll be better off targeted something that isn't being sold 24/7 over radio, TV, print media and Cable outlets.

Sadly, a lot of beginners give up before they find success. Affiliate marketing is not an over night success. It takes time and patience. I've bought a number of websites of affiliate marketers who were getting out of the business. The previous owners had done an excellent job of promoting their website, but didn't wait around to see that promotion pay off. Usually I'll start to see income from their affiliate program within a month or so.

What type of traffic are you targeting. This is the second problem I see affiliate marketers doing. They go out and drive the wrong kind of traffic to their websites. Some people are really good at getting tons of Social Media types to their websites. Just one problem. Social Media is known as a poor converter. They're generally a high tech, web savvy crowd who uses the Internet more for reading and entertainment than purchasing. You need to be targeting those who want to buy your product, not traffic you can push to your website because it's easy. There is a big difference and you need to know what it is.

Pre-selling your offers is a must to be super successful in this industry. You have to show your traffic why they must buy from you and no one else. Show them the benefits and features of each product and why your the person they should buy off of. Fail to do this and they may just use your site to learn about a product or service then click off and go to Wal-Mart and buy it. People want to buy from you if they believe they're getting a good deal on a valuable product. Give them a reason to trust you and make them want to buy from you and they'll beat a path to your door.

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